DIRECT MAIL - CONSERVATIVE STRATEGY - MOVEMENT BUILDING
RICHARD A. VIGUERIE
Richard A. Viguerie pioneered the use of direct mail in politics.
About Richard A. Viguerie

RAV Co-Founder & Senior Executive Committee Member
Viguerie is the Chairman of American Target Advertising (ATA), a 61-year-old direct marketing agency with 80 team members located in Northern Virginia. Viguerie’s company has mailed over 5 billion letters and raised $7.8 billion for conservative causes from over 79 million donations.
"If you want to know who built the conservative infrastructure in America, it’s Richard Viguerie."
Phyllis Schlafly
Founder & President, Eagle Forum
"Richard Viguerie has created something revolutionary in American politics—using direct mail to build a conservative movement outside the traditional power structures."
William F. Buckley Jr.
Founder, National Review
Subscribe
Helped build the donor culture that benefited Hillsdale.
For more than six decades, I’ve helped conservatives build movements, raise money, and win elections through direct mail marketing/fundraising and bold strategy.
Now, through Viguerie’s Marketing Dispatch™ I’m sharing the practical, battle-tested lessons I’ve learned over six decades.
Twice a month, on the first and third Tuesday, I’ll show you how to:
• Acquire lots more donors
• Raise lots more money
• Expand your influence
• Build a powerful brand
• Define your opponents before they define you
• Think bigger and act bolder
The Left consistently out-markets and out-organizes conservatives. I created these Dispatches to help change that.
Why subscribe?
Because your competition will be.
Every week you wait, others are learning how to:
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Find lots more donors
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Raise lots more money
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Brand yourself and your opponents
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Win lots more votes
If you want 10% growth, look elsewhere.
If you want 1,000% growth, subscribe NOW.
Former Clients Include:
Wyoming Catholic College
Young America’s Foundation
Franciscan University
Hillsdale College
Ave Maria University
Rudy Giuliani for U.S. Senate
Senator Helms’ National Congressional Club
Senator Jesse Helms
Students for Life
Congressman Phil Gramm
Congressman Bob Dornan
Congressman Ron Paul
Congressman Phil Crane
Young America’s Foundation
Judicial Watch
Moral Majority
American Conservative Union
National Conservative Political Action Committee
Alliance Defending Freedom
Citizens for Decency through Law
Gun Owners of America
Gun Owners of California
What Conservatives and Others Say About Richard Viguerie
“Richard is the de facto Funding Father for the Conservative Movement and The Right in America.”
Craig Shirley
Ronald Reagan Biographer & Historian
Testimonials
RAV Co-Founder & Senior Executive Committee Member
“He is one of the genuine pioneers of modern American politics. He went out and figured out some very complicated things and then applied them to a cause he believed in—a cause that I am proud to have worked with him on. The fact is, he really invented the use of direct mail by Republicans and conservatives.”
Newt Gingrich
Former House Speaker
“He is the architect of the New Right. He is the catalyst that allowed conservatism to reach the pinnacles that it has over these past many years.”
Barry Goldwater Jr.
ACU Outstanding Service
Books
Go Big -
The Marketing Secrets of Richard A. Viguerie
How Conservatives Can Outlive Liberals

4 Horsemen
of Marketing

TAKEOVER


































