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Richard A. Viguerie

Richard A. Viguerie pioneered the use of direct mail in politics.

Richard A. Viguerie transformed American politics in the 1960s and 1970s by pioneering the use of direct mail marketing/fundraising in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage right into people’s homes.

He used direct mail marketing/fundraising to help build the conservative movement by helping to start scores of conservative nonprofits and raising millions for conservative causes, which then elected Ronald Reagan as the first conservative president of the modern era.

Viguerie is the Chairman of American Target Advertising (ATA), a 61-year-old direct marketing agency with 80 team members located in Northern Virginia. Viguerie’s company has mailed over 5 billion letters and raised $7.8 billion for conservative causes from over 79 million donations. ATA has over 10 million conservative postal/email donor names and addresses.

Viguerie is also Chairman of FedUp PAC, an independent expenditure political action committee that allows him to continue to grow the conservative movement by bypassing big corporate media using new and alternative media to educate voters to elect a constitutional conservative governing majority in congress.

He is also the publisher of the conservative website, ConservativeHQ.com

Mr. Viguerie and his wife, Elaine, are natives of Houston, Texas, and have been married for 64 years. They have three children and six grandchildren and live in the Virginia countryside on 230 acres of conservative-friendly environment.

American Target Advertising has . . .

Sent over 5 billions letters mailed; 10 million donor names; mail an average of 100 million postal letters each year; over $80 million in donations; over $7.8 billion raised for clients

Some of our past clients . . .

YAF
Congressman Phil Crane
Congressman Ron Paul
Senator Jesse Helms
Congressman Phil Gramm
Help Hospitalized Veterans
National Tax Limitation Committee
Moral Majority
American Conservative Union
Advancing American Freedom
Alliance Defending Freedom
Ave Maria University
Hillsdale College
National Rifle Association
Senator Helms' National Congressional Club

What Conservatives and Others Say About Richard Viguerie

“He is one of the genuine pioneers of modern American politics. He went out and figured out some very complicated things and then applied them to a cause he believed in—a cause that I am proud to have worked with him on. The fact is, he really invented the use of direct mail by Republicans and conservatives.”

Newt Gingrich

Former House Speaker

“He is the architect of the New Right. He is the catalyst that allowed conservatism to reach the pinnacles that it has over these past many years.”

Barry Goldwater Jr.

“Richard Viguerie has created something revolutionary in American politics—using direct mail to build a conservative movement outside the traditional power structures.”

William F. Buckley Jr.

Founder, National Review

“He’s really The Godfather of conservative politics, conservative organizations, and conservative media—and sometimes people miss that media part!”

Chris Ruddy

CEO, Newsmax

"If you want to know who built the conservative infrastructure in America, it’s Richard Viguerie."

Phyllis Schlafly

Founder & President, Eagle Forum

"There are very few people who can honestly say that they have changed the course of history.

Without him, Barry Goldwater would never have been nominated for president.
Without him, Ronald Reagan would never have served two terms in the White House.
Without him, Donald Trump would never have become president.
And without the communication tools that he pioneered; Donald Trump would have no shot at returning to the White House.

That man is Richard Viguerie."

Roger Stone, January 2024

New York Times Bestselling Author, Political Consultant

“Richard Viguerie’s innovations helped the Moral Majority become a national force.”

Jerry Falwell Sr.

Founder, Moral Majority

“I say he’s indispensable to the conservative movement. The conservative movement wouldn’t be what it is today, but for Richard.”

Brent Bozell

Founder, Media Research Center

Dr. Lee Edwards named Richard A. Viguerie one of 13 “Conservatives of the Century” in a December 1999 Washington Times article.

Dr. Lee Edwards

Senior Fellow, The Heritage Foundation

“The truth is I couldn’t have gotten my Institute off the ground without what I learned from him. Without any doubt, Richard Viguerie is the Funding Father of the conservative movement. When he fights in the public policy process, his weight is always felt.”

Morton Blackwell

President, Leadership Institute

“He basically invented direct mail which was what built the whole conservative movement over the whole next generation.”

Dr. Ed Feulner

Co-Founder, The Heritage Foundation

“Richard Viguerie made it possible for Reagan to speak directly to his base—well before cable news. His innovations changed the game.”

Richard Allen

National Security Advisor to Ronald Reagan

“If you look at history of the conservative movement, no one, and I mean that, has played a more central role in turning all of that into an actual movement than Richard Viguerie.”

David Keene

Former president of the NRA and chair of the American Conservative Union

“…we talk a lot about changing your life with copywriting. But Richard Viguerie did more than just change his life: He changed the world. Richard Viguerie is one of the most brilliant copywriters who ever lived, a truly iconic figure in the history of direct marketing, and a living testament to the power of copywriting to make a difference in the world.”

Richard Armstrong

Author, The Next Hurrah: The Communications Revolution in American Politics

“Richard is the de facto Funding Father for the Conservative Movement and The Right in America.”

Craig Shirley

Ronald Reagan Biographer & Historian